Be Prepared
Make sure you collect the customer and purchase information that you will need as evidence in the event of a chargeback. For example, most merchants should be storing customer names and emails, billing ZIP codes, and IP addresses.
Stay in touch by emailing your customer purchase confirmations, shipping notifications, and subscription renewal reminders. Not only can this prevent a chargeback, but in the event of a dispute these emails show that the customer was aware of billing and product details.
The right way to fight
Unless you know for sure that it’s true fraud or real merchant error, contesting a chargeback is an opportunity to recoup revenue, deter future disputes, and win trust from the banks.
Outline all the evidence you want to include in your document. That way, your team can efficiently create high-quality responses for every dispute.
Remember, real people are looking at this document. Small text or blurry images will hurt your chances of winning. Be thorough, but don’t send a novel. If you include screenshots of your terms or refund policy, highlight or circle the important sections. Keep your evidence clear, concise, and easy to understand.
Include all your evidence in the actual document you submit. Don’t link to external sites or ask the chargeback analyst to email you for more information. Often, these documents are printed out and analysts process hundreds at a time. They won’t be able to click on links or email you for extra details.
Ok, I'm fighting my chargebacks. Now what?
Learn from wins and losses – do you always lose “Unrecognized” reason codes? Maybe you should make your charge statement descriptor clearer. Chargebacks provide valuable insight for fraud and customer service teams. Understanding your dispute data will help you optimize your responses and prevent future losses.
With the right solution, you’ll have fewer chargebacks to deal with in the first place. Look for a tool that can decrease fraudulent transactions, improve the user experience, and lower your operating costs.
If you are willing to dispute for chargebacks and/or pre-arbitration case, please fill out this form first and then send it back to us.